Top 3 Ideas
- Ed Butowsky | Copper & Silver Are A Hithttp://bit.ly/gI24zq Managing Partner of Chapwood Investments Management, Ed Butowsky, joins as a co-host of Varney & Co. on Fox Business to discuss the reality of Copper and Silver surging towards record highs. […]
- Ed Butowsky Discusses How Taxing The Rich Could Hurt EconomyEd Butowsky, Managing Partner of Chapwood Investments Management, appears live on Fox & Friends Sunday on Fox News Channel to discuss the impact of extending or rescinding the Bush tax cuts for the rich. Social Bookmarking […]
- Your Homes Renovation Project Starts HereThere are several ways to look at a homes renovation opportunities. The first thing is to identify what part of your home you would like to renew or renovate. Sometimes its as simple as answering a few questions to help identify what it is you want to do. We try to provide you with a […]
Search Engine Marketing
Are you getting the most out of your Marketing Dollar?
Before you can jump in to any kind of advertising in such places like Google, Yahoo, or Facebook just to name a few, we have to understand what you the customer needs and desires to be able to incorporate these into a successful online marketing plan. Search Engine Marketing (SEM) covers a couple of areas of online marketing:
Search Advertising (Paid Search):
Search or Paid Advertising is a means of advertising your business on web pages that show the results from search engine querries. You are surely familiar with the top and right hand sides of these pages labeled Sponsored Links. This is where Search or Paid Advertising is shown. Furthermore, advertising with such engines as Google, Yahoo, Bing, Ask.com and others can be an efficient and profitable way to advertise online. Did you know that some keywords in your vertical work better for paid advertising vs organic search? ILI’s paid search specialists understand the fundamentals and expert tactics to devise a strategy from the ground up and optimize successful pay-per-click (PPC) advertising campaigns.
Social Media Advertising:
Social Media itself is the ability to spread media through social interaction. Online Social Media has been popping up everywhere for the last 10 years. It uses the internet and other online technologies to turn peoples thoughts and impressions into social dialogue. Online advertising has capitalized on this technology and is able to reach the masses, some say even more so then search advertising. Ultimately it is very important for any online marketing plan to understand the value of social media advertising. Let the social media specialists at ILI guide you through the many ways to participate in social media advertising.
Search Engine Marketing is an important component of any successful online marketing plan. The internet has helped to stretch the Marketing Dollar for small and mid-sized companies.
For more information on our Search Engine Marketing (SEM) and Social Media programs and services, please fill out our form on the right side of our home page or call us at 888-ILI-SOLS (888-454-7657).